SVW's "Olympic Ambassadors Recruitment Campaign" was recently held simultaneously at Sichuan Normal University, Harbin Engineering University, Xi'an Jiaotong University and China Ocean University. Tailor-made for college students, this campaign will be held at ten key universities nationwide and has been warmly received by the students.

　　The "Lingyu Olympic Care Journey" -- jointly developed by SVW, UNICEF, Sohu and China Mobile -- kicked off with an opening ceremony in July in Beijing. The activity features two parts, the "Care Journey Charity Fund-Raising," geared at raising money for sports facilities for children of mountainous regions -- and the "Olympic Ambassadors Recruitment Campaign" -- designed to select university students as "Love Ambassadors" to teach local children in rural areas.

　　At the same time as the ambassadors bring sports equipment and facilities to the mountainous regions, they will spread the Olympic spirit and bring a life-affirming message, emphasizing the societal importance of caring for children.