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"PASSAT Lingyu Olympic Plan" launches

AUGUST 6 -- On the occasion of the one-year countdown to the 2008 Beijing Olympic Games, SVW officially announced the launch of the "PASSAT Lingyu Olympic Plan," a promotional plan for the PASSAT Lingyu and a key Olympic marketing initiative. Through the implementation of the "Lingyu Olympics Plan" the new price range of PASSAT Lingyu series cars is set between RMB176,800 and RMB 301,800.


  Under this promotion, the manual standard version of the 2.0L sold for RMB 176,800, breaking the prior minimum price of RMB 180,000,while the four models in the 1.8T series were discounted in the range of RMB 14,000 to 15,000 . The 2.8V6 tiptronic flagship enjoyed the largest price cuts of up to RMB 16,200.


  As an additional part of the promotion, PASSAT Lingyu buyers who purchase the car before August 31 will have a chance to win a ticket for the Olympic Games in a lucky draw.


  With the goal of product localization, the PASSAT Lingyu was tailor-made for the Chinese market and has been widely recognized, selling more than 600,000 units since it entered the Chinese market.

  2008-1-3
  windmillenglish