AT the 5th China Changchun International Automobile Exhibition in Changchun, SVW Skoda attracted wide media attention for its union with the Chinese National Bicycle Team and the Chinese Cycling Association.

　　According to the joint agreement signed at the exhibition, SVW Skoda will be the official sponsor of the Chinese National Bicycle Team and a strategic partner of the Chinese Cycling Association until April 30, 2009, giving full support to the national bicycling team inclusive of their participation in the 2008 Beijing Olympics.

　　With its first locally produced car model launched in China, SVW Skoda is working hard to explore new ways to promote brand recognition and product popularity, such as sponsoring sports events. Aside from the sponsorship agreement SVW Skoda also received attention from the luxury product fleet on show, which included the 1.8T, 2.0L and 1.6L Octavia Mingrui cars.

　　SVW Skoda aims to continue improving product quality and extending its brand through social activities and sponsorships which should help to spread the appeal of the brand among Chinese consumers.