GOVERNED by the theme, "To be excellent," SVW's 2007 National Sales and Service Conference convened in Bo'ao, Hainan Province on March 5. Nearly 1,500 dealer and service representatives from across the country took part in the annual assembly.

　　SVW's management team as well as leaders from SAIC attended the conference, including Mr. Hu Maoyuan, Chairman of SAIC and SAIC Motor as well as Board Chairman of SVW, Mr. Chen Zhixin, Vice President of SAIC and Managing Director of SVW, Mr. Dieter Seemann, Deputy Managing Director and Commercial Executive Director of SVW, Mr. Michael Oeljeklaus, Technical Executive Director of SVW, Mr. Zhang Hailiang, Personnel and Administrative Executive Director of SVW, Mr. He Xiangdong, SVW CPC Party Secretary and Mr. Yu Liang kun, Deputy Party Secretary of SVW.

　　Managing Director Chen delivered a report in which he outlined the direction for the year's sales and service work. According to Mr. Chen, both SVW and the dealers went through a transitional period in the past two years. In 2007, he said, the emphasis will be on implementing an aggressive marketing approach designed to leverage potential opportunities in the market. Based on this strategic direction, SVW will accelerate the pace of its sales initiatives in the following four areas: lock in target customers, exploit potential customers, boost purchases and cultivate customer loyalty. In line with the implementation of this new marketing approach, SVW will forge an innovative strategic cooperation partnership with all its dealers.

　　Following Director Chen's speech, more detailed presentations were given by the marketing, network and after-sales departments, explaining in depth how the goal of achieving excellence will be achieved.

　　After listening to SVW's marketing and service plans for 2007, Chairman Hu made a speech in which he acknowledged SVW's successful strategic shift from product focus to a market focus. He also noted the progress in raising customer satisfaction, improving market share and increasing dealer profits, all of which can be attributed to the concerted efforts of the dealers and service stations. The Chairman expressed full confidence in the market in 2007 and called on all parties to be more proactive in pushing innovation and business operation efforts towards the joint goal of driving SVW towards excellence.

　　Awards of different degrees were given to dealers and service stations that performed exceptionally well in the past year.

　　General managers of SVW's 12 distribution centers broke an ice engraving of the numbers "396,000," signifying their resolution to beat the best annual sales record of 396,000 cars.