SVW announced the start to its new "E Program" on March 15, 2007. The "E Program" is a new multi-pronged marketing activity which uses the following "E" words as a guiding motif: Exceed (surpass oneself), Excellent (aim for outstanding). Efficiency (pursue efficiency) and Each&all (sharing with consumers). Based on a renewed commitment to the market, SVW readjusted its product structures and price ranges and designed individualized value-added service plans for customers. With the proactive marketing initiative of "To be excellent" in hand, SVW has taken a leap forward towards sharpening its competitive edge, which will help differentiate the company from the competition.

　　SVW's price readjustment covers almost the entire product range. Individual product models such as the Santana B2 series have seen the launch of a new family-fit "Jinchang" model as well as a new station wagon, both of which are available in OBD versions. The Santana 3000 cars enjoyed relatively larger price cuts of up to RMB11,000. For the Touran, emphasis was laid on the 1.8T versions whose prices were reduced by RMB 10,000, while hot-sellers such as the POLO Jinqing and Jinqu also benefited from discounts averaging between RMB 2,800 to 3,000.

　　Additionally, special preferential promotions were offered for PASSAT LINGYU buyers, who purchase the car before April 30. These buyers are entitled to a carefree professional upkeep guarantee of 60,000 kms, while those who choose the 2.0L and 1.8T PASSAT models will receive satellite navigation systems as well as an insurance subsidy for as much as RMB 8,000 for the 1.8T buyers.

　　SVW Managing Director Chen remarked that the "E Program" represents SVW's increased sensitivity to customers in a shift to increased market orientation . In the past two years, SVW has successfully transformed itself from a product-oriented company to a market-directed business operation. As such, SVW will continue rolling out marketing activities which closely fit customer requirements.