Shanghai Volkswagen's corporate culture for excellence is originated from historical accumulation, built up through practical efforts and continued in pursuit of future prospects. As the first car-making joint adventure in China, SVW (Shanghai Volkswagen) has successfully explored and created a development mode that combines foreign capital utilization, technology acquisition and self business expansion. In the course of its continuous business growth, SVW has helped to promote the advancement of a large number of related industries, thus becoming a leading manufacturer in China's car-making industry. With undaunted pioneering endeavor and outstanding achievements, SVW has engraved “excellence” into its history of development.

         In the ever-changing market environment, competition is becoming increasingly intensive. Facing challenges, SVW takes active steps to adjust its business operation and enhance its corporate competitiveness in a market- oriented approach. In the process of business adjustment and restructuring, SVW never wavers in pursuit of excellence, and takes such a pursuit as the company's driving force. SVW gives challenges to itself and, while inheriting its good traditions, the company also throws off all kinds of restrictions that hinder its development, and takes brave steps to effect reforms and innovations in order to keep pace with the times. SVW never fears competitions, as competitions will make the strong even much stronger. In the fierce market competition, SVW will further develop itself, make operational breakthroughs and acquire a lasting viability. As a partner of the Olympic Games, SVW will bring into full play the spirit of Olympic Games, i.e. “Citius, Altius, Fortius” and, by rallying all its employees, dealers, parts suppliers and other partners, forge ahead unremittingly for the realization of its vision. The road of development is never smooth without a hitch, but the faith deep in the heart guides the company forward forever. “Seek after excellence and always strive for the first place.” With this as its conviction, SVW will move ahead with unyielding perseverance.